Effective marketing of MetroFuture-consistent economic development locations requires two things: providing more accessible information about the costs and benefits of individual sites from a sustainability perspective; and strengthening concepts of sustainability in the culture of the economic development field.  

Economic development professionals have the capacity to be strong allies in the implementation of MetroFuture.  The Massachusetts Economic Development Council’s Strategic Plan identifies “social responsibility and a dedication to equitably building healthy, just and competitive communities” as one of the organization’s four Core Values.  Similarly, state agencies operate under the Commonwealth’s Sustainable Development Principles which equally consistent with the MetroFuture plan.  Stronger relationships between MAPC and these agencies and professionals are necessary to identify ways that principles of sustainability can be applied to support their economic development mission.

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